New Agey types swear by the “cleansing” powers of sage, constantly burning dried bundles of the herb to clear negative energy from a room. We can’t vouch for the plant’s effect on auras, but there is good reason to add it to your grooming routine.
“For many people, sage connotes feelings of freshness,” says Michael Edwards, a Australia-based fragrance expert. “The earthy scent can remind you of a vibrant cleanliness, or it might evoke memories of hearty, comforting home cooking,” he adds.
Which means using products with the herb is a sneaky form of aromatherapy. And it’s more than a moment of Zen.